May, 21 2020
  • The donation is part of the campaign #AyudaAlQueAyuda a regional initiative to respond to health emergencies.
  • Intra Aval, personal care brand Alicorp's, comes to the Argentine market and available to Cruz Roja Argentina

 

As part of the emergency COVID-19, Cruz Roja Argentina is developing a Plan of Action to respond to the pandemic through socio actions in different parts of the country. For this reason Alicorp, a leader in consumer in Latin America, through its brand Intra Aval makes donating 25,000 units of alcohol gel in 200cc presentation. These products will be used to support centers throughout the health and volunteer carries out the actions of Cruz Roja Argentina.

Cruz Roja Argentina has surpassed 16,000 units of volunteers in a total of more than 2,800 activities in almost all the national territory.

"Intra Aval, personal care brand Alicorp's, comes to the Argentine market and available to Cruz Roja Argentina, an institution that is doing important work humanitarian almost 140 years. Networking is very important, especially at this time, so we decided to make the donation to contribute to personal protective kits. We recognize the work of Cruz Roja Argentina and volunteering, this donation is a token of appreciation for their dedication and commitment to address the effects caused by the coronavirus. We believe that helping those who help nurture a better tomorrow , "summed up Daniel Cuneo, Director of Business Alicorp's Argentina.

The donation is part of the campaign #AyudaAlQueAyuda a regional initiative to respond to emergency health Covid-19, serving vulnerable populations and those heroes who are on the frontlines through the delivery of personal care products, cleaning and / or food, both in Argentina and in other countries where it operates.

Alicorp is a leader in Consumer Products in the region. It has operations in Peru, Bolivia, Argentina, Brazil, Chile, Ecuador, Honduras and exports to other countries. Alicorp Argentina sells food, cleaning products, personal care and personal hygiene now Aval Intra adding to its portfolio of brands. It has 3 plants nationwide, located in Garin, San Justo and Moron, and its leading brands such as Plusbelle, Federal, Okebon and Zorro are present in all Argentine households.

 

Press contact

alicorp

Lorena Papalardo / lorena.papalardo@agorapublicaffairs.com

 

Red Cross

Thomas Simonte / tsimonte@cruzroja.org.ar

 

About Red Cross

Cruz Roja Argentina is a civil, humanitarian and voluntary association with a presence in Argentine territory since 1880 and part of the International Federation of Red Cross and Red Crescent, the largest in the world humanitarian network, present in 193 countries. Its mission is to improve the lives of people, especially those who are vulnerable. To do this, working through 66 subsidiaries, 35 Educational Services and Headquarters, together with the communities.

Red Cross is present in every major emergency, when disaster occurs and then, when the facts are no longer news. It helps people to be better prepared against future risk, promoting the integral development of communities, building and strengthening local capacities, promoting inclusion and participation of all groups without any distinction or discrimination.

The organization trains first aid to over 50,000 people per year in the country and assists in First Aid to those attending mass events. Form with excellence to 15,000 students per year in its Higher Education Institutes in careers such as nursing, radiology, lifeguards, among others.

Argentina Red Cross works in health promotion and community development, strengthening prevention of prevalent diseases and reducing vulnerability to HIV from an approach to advocacy, gender and diversity. Its work is guided by seven Fundamental Principles of the Movement of the Red Cross and Red Crescent: Humanity, Independence, Impartiality, Neutrality, Unity, Volunteer, Unity and Universality.

about Alicorp

Alicorp is a leader in Consumer Products in the region. It has operations in Peru, Bolivia, Argentina, Brazil, Chile, Ecuador, Honduras and exports to other countries. Alicorp Argentina sells food, cleaning products, personal care and personal hygiene now Aval Intra adding to its portfolio of brands. It has 3 plants nationwide, located in Garin, San Justo and Moron, and its leading brands such as Plusbelle, Federal, Okebon and Zorro are present in all Argentine households.

about #AyudaAlQueAyuda

#AyudaAlQueAyuda Alicorp is the initiative to address the emergency that aims to address vulnerable populations and those heroes who are on the frontlines through the delivery of food, cleaning products, among others.