Studies carried out by Alicorp reveal that in Bolivia, 6 out of 10 people wash by hand and their main concern is soaking, which takes many hours and can leave a bad smell on the clothes.
To respond to this concern, Alicorp specialists have developed a new detergent: Opal Ultra, which leaves garments clean after soaking in just 15 minutes.
In this way, Opal Ultra allows people to save time soaking clothes and use it in other activities.
"Opal Ultra arrives to be an ally of Bolivians in washing clothes, thanks to its multipower formula with rapid active stain removers, which helps remove dirt and stains, allowing efficient results and clean garments to be obtained in just 15 minutes. soaking , explains Karim Arias, Home Care and Personal Care Business Manager at Alicorp Bolivia.
Opal Ultra Detergent arrives with an innovative cleaning proposal, aimed at the current consumer who seeks to develop in various roles and who has less and less time available.
Today people prioritize their free time and use it to carry out activities that provide them with growth and satisfaction. With this proposal, we are looking for exactly that: that the time for washing by hand is reduced, thanks to the fact that Opal Ultra allows soaking in the shortest possible time , indicates Arias.
Opal Ultra is available to the consumer at very competitive and accessible prices, in presentations of 150 g, 800 g, 1 kg, 2 kg and 3.8 kg, which can be found at the main supply points nationwide.
Opal is part of the broad portfolio of Alicorp products, a leading agro-industrial and mass consumption company in Bolivia, recognized for being the manufacturer of the emblematic FINO oil.
About Alicorp
Alicorp is a company with more than 60 years of history. It has operations in 8 Latin American countries and its more than 120 brands reach 25 nations. Alicorp specializes in four business lines: 1) Mass consumption (in the food, personal care and home categories), 2) B2B (industrial flours, industrial shortenings, premixes and gastronomy products), 3) Aquaculture (balanced feed for fish and shrimp) and 4) Grinding of grains (soybeans and sunflower seeds).
In Bolivia it has 3 plants nationwide and its brands include: Fino, Sabrosa, Regia, Bolivar, Plusbelle, Don Vittorio, Alacena, Angel, Nutregal, Opal, Dento, Sapolio and Uno. Likewise, the company works with more than thousand farmers dedicated to the cultivation of soybeans and sunflowers.