The winning campaign
Since the start of the health emergency caused by Covid-19, Alicorp, a leading company in food, household and personal care products, through its #AyudaAlQueAyuda initiative, joined efforts to bring help to the most vulnerable populations and to the heroes who were on the front line against the pandemic.
In line with its purpose of "Feeding a Better Tomorrow", the company made donations for an approximate value of 2.8 million Bolivians, through medical equipment and supplies, including an intensive care respirator, as well as 30,000 family food kits basic necessities and cleaning and personal care items.
Food and Hygiene Kits
In April, 20,000 of these kits were delivered to the national government for distribution among families of health workers and others in vulnerable situations. The other 10,000 kits were delivered directly to populations in Cochabamba, Santa Cruz, Chuquisaca, Beni and Tarija between May and August.
Quillacollo, where one of Alicorp's plants operates, was the hub of donations in Cochabamba, made through the Mayor's Office, the army and other organizations. In Sucre, an important donation was destined to the "Gregorio Pacheco" psychiatric hospital.
In Santa Cruz, donations were made through municipal governments, neighborhood councils, federations, military and police units, and volunteer firefighters.
On the other hand, Alicorp's Bolivar brand donated 6,000 kilos of powdered detergent for washing clothes in nine shelters for children and adolescents, as well as in nine centers for the elderly in eight cities and in the Oncological Hospital of Santa Cruz. This action benefited nearly 2,000 people.
Strategic Alliances
During the health emergency, Alicorp also worked as a coordinator for institutions. In this way, in alliance with the Bolivian Food Bank, it donated 4 and a half tons of "Don Vittorio" products to 75 social institutions, benefiting 8,982 vulnerable people in Cochabamba.
A strategic alliance with the Beni Chamber of Commerce allowed 2,000 food kits and cleaning and personal care items to be distributed to families in Trinidad, Santa Ana, San Ignacio de Moxos, Guayaramerin, San Joaquin and San Ramon, as well as the benian press.
The company made another alliance with the United Nations World Food Program (WFP), facilitating the transport of a shipment of flour to feed 5,000 girls and boys from the Tarija population of Entre Rios and surrounding areas.
Other initiatives
Likewise, responding to the call of the Agroflori Park and Refuge, in Cochabamba, and the Guembe Biocentro in Santa Cruz , Alicorp donated 800 kilos of sunflower seeds for the animals that lacked food due to lack of income due to quarantine.
Finally, as of October, Alicorp joined six other leading Bolivian companies to carry out the campaign "Capital Seed To grow together!", which joins efforts to boost the economy of the families of 1,600 entrepreneurial businesses in the country.
