November, 18 2019

Hugo Carrillo, general manager of Vitapro, was presented in our AliTalks, for learning and culture where we are inspired with stories that feed a better tomorrow.

Through the story of Hugo, we met the challenges and learning on their way to the general management of our aquaculture business Vitapro (with presence in Peru, Ecuador, Chile and Honduras) and how the Mindset Global was critical to lead successfully again, technical and multicultural talent stage.

The Global Mindset is a strategic capability that can work effectively with different people and in different geographies, demonstrating intercultural respect and understanding of their business, as well as geo - political, social and economic factors that impact each country.

"For example, in Chile, highly developed market in the salmon industry, working with humility and learning from them, we managed to be respected and decide to go for us. In Ecuador, second power of the world shrimp, fertilize their desire to continue growing. In Honduras, a country convulsed by violence, we offer a high standard organization compared to what exists in that region", says Hugo Carrillo.

The Global Mindset not only applies to countries where it has a presence, but also a decisive factor when evaluating expansion into new potential markets.

"Aquaculture in Asia represents 80% of the world market, but cultural gaps are there more complicated to jump. We traveled to Indonesia, a Muslim country where, during their workday, they stop up to three times a day to pray. It is essential to understand the cultural difference", says Carrillo.

In the same way, intercultural respect is crucial in the Global Mindset and this means taking into consideration spaces for employees and understand what motivates each of them. "There are some who like to travel them a lot, others like to spend time with family. Must be respected, but work at the end together so that there are synergies", says general manager Vitapro.

With this understanding, in the last three years Vitapro has focused on Latin America, achieving growth rates of 15% to 20% annually, reaching a value of the business of $ 1,300 million, becoming the 7th company in the world aquaculture.

This first Alitalks was a space developed by the Leadership School Alicorp that seeks to develop all employees of the company through a single model of leadership.

In Alicorp, and through our School, we believe the Mindset Global, as well as our other six strategic capabilities: Long - term perspective, Innovation, Focus on the customer, Leadership Change Leadership with purpose and development people make up the DNA that will allow our leaders continue living our purpose of feeding a better tomorrow.

Youtube video: https://www.youtube.com/watch?v=KS8Viq0qbOw