April, 18 2020
  • Companies deliver nonperishable food, sanitation equipment, health and implements the municipalities of Machala, Milagro, Guayaquil, Yaguachi and the government of Guayas.

Ecuador and the world are going through an unprecedented health emergency has jeopardized millions of people and is requiring the attention of hundreds of professionals dedicated to the health and safety of citizens.

  Currently it requires the union of all actors in society. Therefore, the consumer products company Alicorp and Vitapro, through its brand Nicovita develop the #AyudaAlQueAyuda initiative as a sign of solidarity with the most vulnerable populations and as a thanks to the efforts of those who are on the front line , giving all of them to care for those in need.

  Aid, valued at more than USD 640,000, and comprises more than 780 thousand units of products, lle Gara the municipalities of Machala, Guayaquil, Yaguachi and Milagro. Additionally, in Guayaquil contribute with the municipality and the government of Guayas. The delivery will consist of basic necessities such as nonperishable food and supplies for the fumigation of the main areas of these municipalities. The companies also help with the implementation of pedestrian sanitization cameras in Guayaquil and Machala that can be installed on roads or high - traffic locations such as markets.

  So private enterprise joins the effort being made by the authorities and reinforces its commitment to support those in need, so that citizens can stay in their homes, and for staff health and safety can work in peace, knowing that their families are also protected.

  about #AyudaAlQueAyuda

#AyudaAlQueAyuda is the initiative of Alicorp and Vitapro to address the emergency that aims to address vulnerable populations and those heroes who are on the frontlines through the delivery of food, cleaning products, among others. This commitment also includes support for the authorities availability of knowledge and technology platforms that can help manage national emergency. It has also activated a solidarity network internally promoting donations of its employees and actively living your purpose of feeding a better tomorrow.

About Alicorp and Vitapro

  Alicorp is a food company, cleaning products and personal care, with presence in 9 countries, and that in Ecuador, sells brands such as Cupboard, Don Vittorio, Plusbelle, Angel, Sapolio, among others.

Meanwhile, Vitapro dedicated more than 35 years developing sustainable nutritional solutions for shrimp aquaculture in Ecuador and other countries under the brand Nicovita.