Management

Gonzalo Uribe Arbelaez

Chief Executive Officer

Luis Banchero Picasso

Vice President of Finance and Strategy

A professional with over 15 years of experience. He has been part of Alicorp since September 2024. He has previous experience in companies such as Credicorp Ltd, Advent International, Hochschild Mining, Citigroup, and Apolo Capital. Throughout his career, he has held various positions leading investment and strategy teams, focusing on long-term growth and operational improvements. Luis holds a degree in Economics from Universidad del Pacífico and an MBA from Stanford University.

Alvaro Rojas Miró Quesada

Vice President of Marketing Consumer Goods Peru & CoE Marketing of CG

A professional with over 15 years of experience. He has been with Alicorp since 2007. His experience in the company includes various leadership positions in marketing and sales in Peru, Bolivia, Ecuador, and Brazil. In 2019, he led the creation of the Corporate Innovation area, which developed multiple brands and categories. He has held his current position since 2023. Álvaro holds a degree in Business Administration from Universidad de Lima, with a specialization in marketing from Stanford University and an MBA from EGADE Business School at Tecnológico de Monterrey.

Luis Estrada Rondón

Vice President of Alicorp Solutions (B2B) and Commodity Management

A professional with over 35 years of experience. He has been part of Alicorp's executive team since May 2017 as Vice President. He leads corporate raw material procurement and associated risk management activities. Additionally, he is responsible for the business-to-business sales line. He joined the company after 30 years of experience at Cargill in commercial and B2B areas. Luis holds a degree in Economics from Universidad de Lima (Peru).

Vinicius Guimarães Barbosa

Vice President of Supply Chain

A professional with over 30 years of experience. He has been part of Alicorp since January 2024. Previously, he held key supply chain management roles at Anheuser-Busch InBev (AB InBev), where he led Supply Chain teams in Latin America and North America. He also served as Vice President of Agro, Industrial, and Procurement at Brazilian Foods (BRF). Vinicius holds a degree in Production Engineering from the Federal University of Rio de Janeiro and has completed postgraduate studies at renowned institutions such as Harvard, Stanford, MIT, and Kellogg.

Magdalena Morales Valentín

Vice President of Corporate Affairs

A professional with over 30 years of experience. She joined Alicorp in 2018 to lead the areas of External Communication and Corporate Brand, Legal and Compliance, Sustainable Development, and Public Affairs. Her prior experience includes over 25 years in sustainability, public affairs, and reputation management at Backus AbInBev, as well as consulting at LLYC. Magdalena holds a degree in Education from Pontificia Universidad Católica del Perú, with a specialization in business management from the Polytechnic University of Catalonia (Spain) and a specialization in marketing from Universidad de Piura (Peru).

Paola Ruchman Lazo

Vice President of Human Resources & Chief of Staff

A professional with over 25 years of experience. She has been part of Alicorp since 2007, initially serving as Director of Consumer Insights. Since 2013, she has held her current position and has also served as Chief of Staff since June 2020. Previously, Paola worked for eight years at Ipsos Apoyo, an international market research and consulting firm. Paola holds a bachelor's degree in Business Administration from Universidad del Pacífico (Peru) and a master's degree in Communications from the University of Southern California (USA).

Aldo Hidalgo Mouchard

Vice President of Commercial Consumer Goods Peru & CoE Commercial of CG

A professional with over 20 years of experience. He joined the company in 2017 as General Manager of Global Alimentos. In 2018, he assumed the position of Country Manager for Brazil, and in 2019, he was appointed Country Manager for Mercosur, overseeing Brazil and Argentina. In 2022, he returned to Peru as Commercial Director of Mass Consumption. Before joining Alicorp, he held roles such as Country Manager at AJE Group, Commercial Director at Millicom International Cellular, and Commercial Manager at AB InBev. Since June 2023, he has held his current position. Aldo holds a degree in Industrial Engineering from Universidad de Lima (Peru) and an MBA from Sao Paulo Business School (Brazil).

Fabricio Vargas Elías

General Manager of Vitapro

A professional with over 30 years of experience. He joined Alicorp in Ecuador in 2007 as Commercial Director and later assumed the position of General Manager in the country. He has been General Manager of Vitapro since February 2024, leading the company’s strategy and growth in the region. His previous experience includes leadership roles in the animal nutrition industry and key positions in Peruvian companies dedicated to the poultry industry. Fabricio holds a degree in Animal Science from Universidad Nacional Agraria La Molina and has completed postgraduate studies in Marketing at ESAN and Business at INCAE.

Francisco Guerrero Cabrera

Ecuador Country Manager

Jaime Paredes Tumba

Managing Director of Technology and Transformation