AlaCena evolves with a new format to fit more occasions

• AlaCena’s new squeeze bottle presentation with a dispensing cap responds to consumer needs and aims to elevate the at-home user experience.

Lima, June 2026.– In a category where user experience is becoming increasingly important, AlaCena is betting on a new bottle format designed to offer better dispensing and greater convenience with every use. With this innovation, the brand seeks to take consumption to another level and accompany various occasions, from everyday meal prep to moments of family enjoyment.

This launch begins with the spicy sauce formats of Tarí and Uchucuta, and introduces Wakataya, a new sauce that blends chili pepper (ají), rocoto, and huacatay. With these three flavors, AlaCena offers variety and versatility, as well as different levels of intensity and heat.

"This innovation represents an important step in the evolution of our brand portfolio by integrating solutions that not only respond to new functional needs but also foster a closer relationship with our consumers and their dining experience," stated Fiorella Campos, Marketing Director for Sauces, Culinary Aids, and Instants at Alicorp.

This launch is part of the company's strategy to drive constant innovation in its key categories, strengthening its relevance in Peruvian households and promoting more frequent use of its products.

Campaign and Visibility

The new format emphasizes ease of use and the freedom to "serve it your way," reinforcing the value proposition of the AlaCena portfolio. The product presentations are available in supermarkets nationwide in 334.5g sizes. Additionally, the portfolio will maintain its traditional formats, providing more options for every consumption occasion.