Alicorp Celebrates Eight Recognitions at the 2025 Effie Awards

Lima, May 28, 2025 – Alicorp, a leading mass consumption company, has been honored with eight awards at the most recent edition of the 2025 Effie Awards, solidifying its position as one of the most innovative and strategic companies in building a strong corporate reputation and highly relevant consumer brands.

Among the top accolades, AlaCena won Gold in the Food category, standing out for its genuine connection with consumers and its ability to remain relevant in the Peruvian market. In the B2B space, the Klintex brand also received Gold, recognized for its contribution to other businesses through practical laundry solutions.

In other categories, Panetón Blanca Flor earned two awards: Silver in Product Promotions and Bronze in Confectionery, Desserts, and Snacks, highlighting the success of its seasonal and promotional campaigns. The Casino brand also received Silver in the same category, reinforcing its positioning as one of the public's favorite brands.

Also in the B2B sector, Insuma was awarded Bronze, highlighting its impact across restaurant, bakery, and other industry channels. In the Beauty and Personal Care category, Dento received Bronze, demonstrating its relevance in the oral care routines of Peruvian households. Finally, in the Corporate Reputation category, the Ollas que Desarrollan (OQD) program earned a Bronze, showcasing Alicorp’s commitment to the country’s development.

With these achievements, Alicorp reaffirms its commitment to innovation, sustainable growth, and building brands that make a positive impact on society.