Iron: A Key Factor to Start the Day with Energy and Fight Anemia Iron: A Key Factor to Start the Day with Energy and Fight Anemia

Iron: A Key Factor to Start the Day with Energy and Fight Anemia

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21/07/2025
  • Eating habits in Peru are changing. The growing need for sustained energy and foods with more fiber and greater nutritional value is redefining what people look for in a practical breakfast.
  • Cereales Angel introduces its new cereal made with oats, high in fiber, under the NutriGo product line. One serving contains 60% of the daily iron requirement and 45% of the B-complex vitamins a person needs.

Lima, July 2025. According to the 2024 Demographic and Family Health Survey (ENDES), 43.7% of children under the age of 3 in Peru suffer from childhood anemia, while chronic malnutrition affects 12.1% of children under 5. These figures highlight the urgent need to improve nutritional quality starting with breakfast. Winter is precisely the time when the body needs more energy to stay active and protected from low temperatures. Oats have also been gaining popularity at Peruvian tables, although their preparation can be time-consuming. In this context, families are looking for practical and energizing options, according to a study by Kantar.

Responding to this need, Alicorp presents Angel Avena, a new flake-format cereal made with oats — ideal for a balanced and nutritious breakfast. It also adds fiber to the daily diet, one of the most valued attributes among oat consumers.

"Through Angel, we’ve learned that our consumers want to start their day with the nutrients that give them the energy to carry out their activities. With this product, we aim to offer a tastier and different way to enjoy oats," says Daniel Cuneo, Director of Alicorp’s Food Platform.

This launch is part of a strategy to refresh the Angel brand, featuring its exclusive NutriGo formula. A single serving provides 60% of the daily iron intake and 45% of the B-complex vitamins needed each day.

For many Peruvian families, breakfast is more than just a meal — it's the starting point of the day. With this new product, the brand aims to support that moment with an accessible and nutritious option. It also contains no artificial colors or flavors.