October, 25 2022

Casino launches the first Peruvian cookie in its NFT version "The most valuable cookie in the world" on the market. In this way, the Casino brand enters the market as the pioneering Peruvian cookie brand in venturing into the world of unique and limited digital assets. In addition, it makes available a new promotion that combines the online and offline side (blended marketing).

The first step of this promo is based on obtaining the Casino NFT on the Open Sea platform. Those who obtain will be able to access the Casino contest, for this, they must have the NFT for a maximum of 6 days and on the seventh day they must sell or assign to another user interested in collecting the #CasinoNFT.

The offline side of this promo translates into the delivery of 500 packages of Casino cookies to each of the winners who meet 100% of the promotion requirements (check terms and conditions at https://bit.ly/CasinoNFT ) . Likewise, the prize will be awarded thanks to the strategic ally of the campaign, Agora Shop, a new platform of the Intercorp group, which helps its users to make purchases quickly, safely and easily.

With 33 years of experience in the Peruvian market, Casino is a cookie brand recognized by consumers for its constant pace of innovation, which is evident in the wide variety of fillings, tops, and combinations that we offer. For this reason, with the launch of this new campaign we seek not only to strengthen our connection with our consumers, but also to enhance and demonstrate our creative DNA. Thus, now Casino enters the blockchain world under a unique proposal: to be the first cookie brand to launch an NFT in Peru, stated Juan Carlos Galfre, Regional Director of the Food Platform.

It is important to mention that the acronym NFT refers to a Non-Fungible Token and, as such, cannot be reproduced. Because of this, its authenticity and ownership can be recorded and purchased through the blockchain. These unique and limited pieces are usually illustrations, audio, text or any collectible digital asset. Thus, for this unique and innovative campaign, Casino offers us the possibility of being creditors of the NFT with "The most valuable cookie in the world" and also being able to enjoy cookies for a long time.

For more information visit Terms & Conditions of the commercial promotion.