Five Alicorp brands climb in the general Brand Footprint 2022 ranking prepared by Kantar, a leader in international market research.
Among the 50 brands preferred by Bolivian consumers, three brands climb notoriously: Fino oil and Bolivar detergent, rising four positions and Regia margarine, which climbed two positions compared to last year.
The emblematic Fino oil is at number 6 in the ranking of food brands. The Fino family, in addition to the traditional FINO oil, has multiple varieties such as Fino Light, Fino Mental Activ with DHA, Fino Oliva and its innovative proposal with Fino Defensas: a fortified oil with a high content of vitamins A, D and E, aimed at current consumer, who adopted new consumption habits due to the pandemic, looking for products with the greatest possible benefits for their health and that contribute to the development of their immune system.
It is followed by Don Vittorio pasta, ranking 9th, with its most recent campaign "Today could be a great day" that invites consumers to turn any day of the week into a special day, to the rhythm of quality pasta. Demonstrating that they have a great acceptance among Bolivian consumers by being in the Top 10 of the ranking.
We cannot fail to mention Regia margarine, which is the perfect ally to make simpler, tastier meals that only a brand with Regia's track record could achieve. The versatility of its formula works to prepare sweet or savory recipes, which makes it the preferred brand for Bolivian palates.
As for Bolivar detergents, which specializes in laundry care, and Uno that leaves clothes clean, soft and with a delicious fragrance, each year they manage to consolidate themselves in the preference of consumers, this is how this year they climb in the ranking of home care, Bolivar rises to number 7 and Uno to 11th place.
"We are proud because our brands are preferred by Bolivians to accompany them day by day and five of them climb in the Kantar Brand 2022 Ranking. This result confirms our commitment to continue working for our consumers and to feed a better tomorrow", highlights Daniel Cuneo , Director of Marketing, Trade Marketing and Channels at Alicorp Bolivia.
Kantar is one of the world's leading market research, data, insights and consulting companies, with a presence in more than 90 markets.
The Brand Footprint ranking shows how consumers buy FMCG brands, identifying growth opportunities.
Following the guidelines of the study at a global level, Kantar analyzes all purchase occasions for a year to build the ranking of brands most present in homes, to later identify the Top 50 of the most chosen brands and the Top 20 of those corresponding to the food, personal care, dairy, beverage and home care sectors.
About Alicorp
Alicorp is a company with more than 60 years of history. It has operations in 8 Latin American countries and its more than 120 brands reach 25 nations. Alicorp specializes in four business lines: 1) Mass consumption (in the food, personal care and home categories), 2) B2B (industrial flours, industrial shortenings, premixes and gastronomy products), 3) Aquaculture (balanced feed for fish and shrimp) and 4) Grinding of grains (soybeans and sunflower seeds).
In Bolivia it has 3 plants nationwide and its brands include: Fino, Sabrosa, Bolivar, Plusbelle, Don Vittorio, Alacena, Angel, Nutregal, Opal, Dento, Sapolio and Uno. Likewise, the company works with more than a thousand farmers dedicated to the cultivation of soybean and sunflower.