The 11 products that make up Brands by your side belong to highly demanded categories in this context, where many of them have been impacted by the international rise in raw materials and the increase in other production costs, which have even reached at all-time record levels.
These products are: Mirasol oil, Espiga de Oro noodles, Favorite flour, Sayon biscuit, Vainilla Day and Strawberry-Filled biscuits, Trome and Jumbo washing soaps, Aval toilet soap, Patito bleach and detergent.
Controlling the impact on the prices of raw materials and other production costs is impossible, however, we understand the needs of our consumers and make decisions, such as Brands by your side, to support Peruvian families. This commitment is possible thanks to the efforts of the 6,500 families that make up Alicorp in Peru and who always accompany us in our purpose of feeding a better tomorrow for Peruvian homes , says Alfredo Perez Gubbins, CEO of Alicorp.
Brands by your side It has three pillars of action, through which the production of the 11 products that comprise it will be prioritized, strengthening the distribution and communication of these brands at points of sale. In this way, more Peruvian families will be able to find these products at affordable prices in the places where they usually make their purchases.
Learn more in the following video: