In recent days, considering the current situation in Liderzgo Team Alicorp have thought a lot about our purpose of feeding a better tomorrow. This manifesto, we have lived throughout our history even before putting it into words, reinforces the commitment we have with society, especially in complex situations such as those we face today. We have no way of knowing how it will be tomorrow, but we are convinced that it is up to all of us to be better than today.
As a food company and hygiene products and cleaning, we are fully committed to honor our responsibility to continue leading the retail outlets products that families require. And doing so, we respect the measures that the authorities have prepared, taking all necessary precautions to care for our employees and the entire value chain.
In addition, we are committed to contribute our resources and capabilities that we all dream Better Tomorrow arrives as soon as possible. And in this time of emergency, that means supporting the most vulnerable and those on the frontlines with commitment, sacrifice and courage. These heroes and their families want to make them a thank you goes beyond words. We want to thank our help, delivering food and cleaning products that allow them to care for their own, while still taking care of us.
Ie give our #AyudaAlQueAyuda. So we called our program support and contribution in these circumstances, the same that includes several fronts:
- We will be donating 15 million soles in food and cleaning products for populations in vulnerable situations and those who are caring for the health and safety of the population, such as health personnel and members of our police.
- Understanding the importance of hygiene in this context and prior to the emergency, we coordinate actions with the Ministry of Health to promote an educational campaign handwashing, the same that is being broadcast on the main radio stations nationwide. Also we deliver cleaning products and personal hygiene for health centers and will continue to support the work of the State in this complex time.
- Together with McKinsey and have adapted Driv In dynamic distribution tools we work internally to develop a proposal for a logistics solution that will enable the Ministry of Health optimize distribution routes planning and decision-priority tests.
- We have activated internally promoting a network of solidarity that our employees participate in the #YoMeSumo campaign, pledging that Alicorp tripling donations collaborators make to this campaign, which will deliver resources to Peruvians highly vulnerable.
We understand that no person or company itself can do enough to get out of this situation and that only by working together we will succeed. Commitment and solidarity of all are key at times like this. Therefore, we must all respect the provisions of our authorities and from the place that we touch being, also help the most vulnerable and heroes without layer are giving battle on the front line.
The world will change in unpredictable ways after this crisis. What will not change is the drive and passion of all the Peru to put up again.
Alfredo Perez Gubbins
CEO Alicorp