Purpose

Habits and promote balanced lifestyles in our consumers, employees and society. we are always attentive to the needs of our consumers and new consumption trends.

Products and nutrition

We are always attentive to the needs of our consumers and new consumption trends. we seek to offer to different types of consumers with a broad portfolio of products that responds to different needs and consumption occasions.

Commercial guideline

We have a corporate policy of responsible marketing, where we define our framework for marketing communications, so that they are aligned with local regulations, as well as corporate values and ethical commitments of the company.

Education customers and consumers

We provide accurate nutritional information of all our products so that our customers can make informed consumer decisions.

Our initiatives

Commitments for the manufacture of our products

  • In 2015, we committed to reduce by 10% the sugar and salt in our portfolio in 2021. in december 2017 we achieved a reduction of 16.5% and 10% sugar and salt respectively, exceeding our commitment.

Live healthy

  • The ONG VIVA VIVE program promotes recommended habits for the healthy growth of school-age children.