We had an outstanding participation in the VIDAS 2021 Fair , where we obtained the Golden Seed for Best Stand, and we achieved a massive influx of public to our demonstration plot, a space in which we participated for the first time. We show our technological package of products for the field and our innovative commitment to support the work of farmers in each of its stages.
We received the recognition for the best stand at the VIDAS 2021 Fair
The milling business is very important to us. For this reason, we developed various actions to support farmers throughout the production chain, which was reflected in the exhibition of our agricultural inputs that include seeds, phytosanitary products and fertilizers, and which could be appreciated in the four seasons that took place. enabled in the demonstration plot.
Our Commercial Director of the Milling Business, Diego Moreno, expressed his satisfaction with the recognition and the high number of visitors we received in the open space of the plot during the two days of VIDAS 2021, which reinforces our commitment to the development of the sector. and the permanent search for options to offer a better service and accompany farmers in each phase of production.
We have a plot to show the different solutions we offer.
During the tour of the demonstration plot, at the Fertilizers station, visitors were able to see a test pit and received an explanation of soil nutrition and composition, in addition to verifying the importance of carrying out a timely soil study, technical support that we carry out and that allows to establish which are the requirements of fertilizers.
At the Seeds station, the varieties that we process, market, and the treatments that we offer were shown. In addition, we present the "Alipack seed", a complete treatment that includes a fungicide, insecticide, inoculant and enhancer, which helps the homogeneity of seed germination and thus have an adequate distribution of plants per hectare.
At the Phytosanitary station, visitors were able to learn about the complete treatment that was applied to protect the crop. And in the final season, farmers were able to learn about the financing options we offer, both in cash and in inputs. The plot generated great expectations and received around a thousand people each day, who were able to enjoy its innovative design and a spacious structure, which allowed for adequate movement.
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At our stand, visitors accessed a modern and innovative space, where a circuit was set up to show the work we do throughout the entire production chain of oilseeds.
The stand was renovated and adapted to the sanitary restrictions imposed by the pandemic, complying with all biosecurity measures.
In this space, emphasis was placed on our commitment to innovation and technology, showing all the products and services we offer and emphasizing digital solutions, among which Felipe stands out, our virtual assistant on WhatsApp, through which customers Producers can access useful information on prices, weather, monitoring of their grain shipments and location of silos and our plants, as well as data from international markets 24 hours a day, every day of the week.
During their visit, the attendees received as a gift some of the products of our mass consumption brands such as Casino, Don Vittorio, Regia, Bolivar and Opal.